Heineken Experience Tickets 2025
Free cancellation | Reserve now & pay later | Instant ticket delivery
About Heineken Experience Tickets
Enter the iconic brewery in the heart of Amsterdam with your Heineken Experience tickets and explore the story of Heineken beer. This self-guided tour takes you through its history, the brewing process, and interactive exhibits. End your visit with a beer-tasting session and two complimentary drinks. It's the perfect way to discover what makes this world-famous beer truly special!
Your Heineken Experience Tickets give you access to the original brewery where Gerard Adriaan Heineken started his journey in 1873. On this self-guided tour, you’ll learn about Heineken's history, evolution, legacy, and impact on modern beer.
Discover the secret behind what makes Heineken unique. On this Heineken brewery tour, you’ll learn about the 4 key ingredients and the steps that go into the brewing process. With expert insights, you’ll discover why this beer has been loved for over 150 years.
Your Heineken Experience Tickets include a tasting session where you can enjoy the unique flavors of Heineken beer. Unwind in the brewery’s bar with two complimentary drinks and toast to a memorable Amsterdam experience.
The Heineken Experience in Amsterdam is home to the Brew U ride, an exciting simulation that lets you experience every step of the brewing process, from mixing ingredients to bottling. It’s an interactive and fun way to understand how this world-famous beer comes to life.
Secure your spot today without making any upfront payments. If your plans change, you can cancel up to 24 hours in advance for a full refund.
RESERVE NOW & PAY LATER!
Keep your travel plans flexible - book your spot without any upfront payment!
History and fun combined
Walking through the old brewery felt exactly like stepping back in time. It was so cool to be in the same place where Heineken was created. I also liked how they tied the past to modern innovations like Formula 1 sponsorships. Ending the visit with a cold beer in the vibrant bar was the cherry on top. I recommend getting Heineken experience tickets if you’re ever in Amsterdam!
Exciting experience, even though I'm not a beer drinker
I’m not a big beer drinker, but I had a blast! The highlight for me was learning to pour the perfect Heineken - it’s harder than it looks, and the guide explained the importance of the foam. I also enjoyed the walkthrough of the brewing process, and I even personalized my own bottle at the gift shop.
DESCRIPTION
Heineken Experience Tickets
- Live presentation in English
- Audioguide in Dutch, German, French, Spanish, Italian, and Portuguese
- Tasting of Heineken (2 drinks)
DISCOVER THE BIRTHPLACE OF HEINEKEN
Step back to 1873 when Gerard Adriaan Heineken established his brewery in the heart of Amsterdam, laying the foundation for one of the world’s most iconic beer brands. With your Heineken Experience Tickets, explore the original site where it all began. Learn how this small brewery grew to produce over 24.14 billion liters of beer annually. Explore the brand’s history and discover how it became a household name all over the world.
LEARN ABOUT THE BREWING PROCESS
This self-guided Heineken brewery tour takes you behind the scenes of how Heineken beer is crafted. Your audio guide will explain the brewing process, which combines four natural ingredients - water, barley, hops, and yeast - to create this iconic beer and its signature taste. As you walk through the machinery rooms, you’ll come across many interactive exhibits and detailed presentations of the brewing process, from fermentation to bottling. You can also experience what it’s like to become beer on the Brew U ride. It’s a simulation that lets you explore every step of the brewing process so you can feel like you’re part of the beer-making journey!
END WITH COMPLIMENTARY DRINKS
Become a beer-pouring pro with hands-on guidance from an expert. Learn about the “two-finger foam” rule and try pouring the perfect Heineken. As you approach the end of the tour, you’ll also learn how Heineken stays at the forefront of the industry through its innovations and global partnerships, including Formula 1 and the UEFA Champions League. Your tickets also include a beer tasting session where you can enjoy two glasses of freshly brewed Heineken in the bar area as a perfect way to conclude the tour.
After the Heineken Experience, you’ll be right in the city center, surrounded by top Amsterdam attractions. To make the most of your time, it’s smart to get your Amsterdam attraction tickets in advance and continue exploring without delay. Just a short walk away is Museumplein, home to world-famous art, so don’t forget to book your Van Gogh Museum tickets and Rijksmuseum skip the line ticket ahead of time.
FREE CANCELLATION UP TO 24H IN ADVANCE!
Receive a complete refund if you cancel your booking 24 hours before the selected date!
The story behind the green bottle
To preserve the quality and taste of its beer, Gerard Adriaan Heineken made a bold decision that would change the beer industry. At the time, most beers were bottled in clear glass, which allowed sunlight to enter and spoil the beer, creating an unpleasant taste.
To protect his beer and make it stand out from the competition, Heineken decided to switch to green bottles. This change not only preserved the beer’s flavor but also made the bottle stand out on the store shelves and made it instantly recognizable. Over time, the green bottle became an iconic symbol of the brand. Today, it remains one of the brand's most distinctive symbols, along with the red star above the logo, and is appreciated by beer lovers worldwide.
Book your Heineken Experience Tickets and enjoy Dutch beer at its original brewery!
Good to know before you go
- You must be at least 18 years old to take part in the Heineken brewery tour.
- Be sure to have a valid passport or ID card with you, as it may be required for entry and as proof of age.
- Don’t forget to bring headphones for a better experience with the included audio guide.
Meeting Point
The Heineken Experience is located at Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.
ACT FAST & SECURE YOUR SPOT NOW!
Easy & fast booking process!
FAQ - Heineken Experience Tickets
How to get to the Heineken Experience Amsterdam?
The Heineken Experience in Amsterdam is easily accessible by public transport. You can take tram 24 to the Marie Heinekenplein stop, just a two-minute walk away from the Heineken Experience, or trams 1, 7, and 19, which stop within a 5-minute walk. Alternatively, you can take metro M52 to Vijzelgracht station, which is only a 4-minute walk to the Heineken Experience.How long does the Heineken Experience take in Amsterdam?
The Heineken Experience in Amsterdam lasts around 1.5 to 2 hours. Since it's a self-guided tour, the duration depends on how much time you spend at each exhibit.What language is the Heineken brewery tour in?
Your Heineken Experience Tickets include an audio guide in multiple languages to aid you during the self-guided tour. Included languages are Dutch, German, French, Spanish, Italian, and Portuguese. Just pick your preferred language and enjoy the tour!What types of drinks are available at the Heineken Experience bar?
The bar at the Heineken Experience offers a variety of Heineken beers, including the classic Heineken lager and specialty brews. There are also non-alcoholic options available, such as Heineken 0.0, for those who prefer not to consume alcohol.What else can I book for fun in Amsterdam?
There’s plenty to enjoy beyond museums. Book your canal cruise ticket for a great way to relax and see the city’s architecture from the water. For something more playful, get your Ice Bar Amsterdam ticket and sip drinks in a bar made entirely of ice. Explore a different side of the city with an Amsterdam Red Light District tour, or meet lifelike celebrities with tickets for Madame Tussauds Amsterdam. To get to know the city on foot, a guided walking tour of Amsterdam is also a great option.Don't wait! Book now!
- Reserve now & pay later
- Free cancellation
- Easy booking process!